{"id":2082,"date":"2014-04-23T12:41:48","date_gmt":"2014-04-23T11:41:48","guid":{"rendered":"https:\/\/charisma.local\/charisma2023\/char1smaSSL\/?post_type=markets&p=2082"},"modified":"2014-04-23T12:41:48","modified_gmt":"2014-04-23T11:41:48","slug":"marketing-theory-special-issue-on-market-systems","status":"publish","type":"markets","link":"https:\/\/www.journalofculturaleconomy.org\/charisma\/markets\/marketing-theory-special-issue-on-market-systems","title":{"rendered":"Marketing Theory Special Issue on Market Systems"},"content":{"rendered":"
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Guest Editors:\u00a0Markus Giesler &\u00a0Eileen Fischer<\/h6>\n
Deadline for full paper submission:\u00a0April 15, 2015<\/h6>\n<\/div>\n
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In recent attempts to expand the understanding of marketing and consumption, researchers have moved beyond traditional consumer-centric analytical modes and have instead begun to draw on a number of systems-level sociological, anthropological, institutional, and historical approaches. This so-called market systems approach (Giesler 2003) has several theoretical benefits. It can inform multiple critical marketing debates by raising \u201cawareness of the critical, ethical, social and methodological issues facing contemporary marketing\u201d (Saren et al. 2007).\u00a0\u00a0It can offer new avenues for investigating what Askegaard and Linnet (2011) have recently described as \u201cthe context of context\u201d in which marketing operates by foregrounding the \u201cpatterns of performed relationships between objects, individuals, and institutions that provide meanings to material practice and order economic life\u201d (Giesler 2012). And finally, it can help resolve a number of issues on the rise and of interest to consumer culture theorists by developing \u201can important direction [\u2026] not captured in [Arnould and Thompson\u2019s (2007)] fourfold theoretics\u201d (Arnould 2011).<\/p>\n<\/div>\n<\/div>\n

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PURPOSE\u00a0& TOPICS<\/h6>\n

This special issue seeks to add to and expand the growing body of research on market systems (e.g., Giesler 2003, 2006, 2008, 2012; Kjeldgaard and Askegaard 2006; Venkatesh and Pe\u00f1aloza 2006; Thompson and Coskuner-Balli 2007; Humphreys 2010 a and b; Sandikci and Ger 2010; Karababa and Ger 2011; Press and Arnould 2011; Scaraboto and Fischer 2013; Bjerrisgaard and Kjeldgaard 2012; Siebert and Thyroff 2013). Specifically, we invite theoretical and empirical analyses on the systems level that focus on key topics in marketing and consumption in ways that extend, complement, and critique existing consumer-centric investigations. Possible research topics include, but are not limited to:<\/p>\n