Brooke Erin Duffy

Brooke Erin Duffy, Ph.D., is a social media researcher, author, and associate professor in the Department of Communication at Cornell University. Duffy’s research explores the role of social media in work, employment, and society. She is the author or co-author of three books, including (Not) Getting Paid to Do What You Love: Gender and Aspirational Labor in the Social Media Economy (Yale University Press, 2017/2022), which Wired named as one of the “Top Tech Books of 2017.” Her most recent book, Platforms and Cultural Production (Polity, 2021) with Thomas Poell and David Nieborg, has been translated into Italian and Chinese. Duffy’s current book project, “The Visibility Bind: Platforms, Precarity, and Resistence in the Creator Economy” (under contract, University of Chicago Press) draws upon interviews with social media influencers, creators, and streamers to explore the promises, perils, and paradoxes of work in the creator economy.