Addie McGowan is a postdoctoral research fellow supporting the Data Civics Observatory at the Edinburgh Futures Institute and the AdTech Research Project in Sociology at the University of Edinburgh. Her recent doctoral research at the University of Edinburgh (2019- 2024) focused on Airbnb in the city by way of exploring how the platform (co)produces urban places via its digital and social infrastructure. She is a co-founder of the Edinburgh based research group The Platform Social, and outside of academia has built a career as a digital marketing strategist.
Addie McGowan (reviews and online content)
by
January 18, 2025